Media Evaluation

As my evaluation would not upload to Youtube, I have put it on a DVD

Last One Standing. MUSIC VIDEO FINAL

Risk Assessment

hen in consideration of the possible hazards that may affect the production of my music video I had to be analytical on what possible could be done to prevent these risks.

1- A preliminary precaution that had to be taken was that, we had to formulate an agreement between the actors and ourselves and disclaim what would be expected of them as they acted in the production and they had to be aware of the possible risks which in this case were; as they would be doing a lot of staged running whilst in an drunk state, they could possibly trip or fall on pavement or stairs whilst acting, therefore they would have to have been extra cautious towards this for prevention.

2- Another risk would have been the access to film within a train station, as we were not previously aware of the policy against filming within a train station, we were at high risk of getting caught and possibly prosecuted without warning. However, following the filming session a worker at harold wood station later approached us and told us that it was prohibited to film in any train station and it could lead to immediate arrest, this was a verbal warning. If we had accessed this information at an earlier stage in the development of the project I would have avoided filming at  train station and thought of an alternative solution or another shot to put into the sequence.

3- As we were filming the staged club environment within the blue screen room, we were aware that filming would take place in darkness and minimal light would have been provided by the crane lights in the studio. Therefore it was of paramount importance that the crowd would not get hurt whilst dancing, trip on any wires or hit the fog machine and damage any other electrical appliances. To prevent this occurrence we  duck taped all wiring to the ground and ensured any/all appliances and electrical sockets were at a sufficient distance away from the dance floor.

4- As I was watching back over the first draft of the music video and i noticed that as there are loads of flashing jump cuts in between various scene. this could have a possible epilepsy hazard . to disclaim epileptic viewers i will disclaim that this video contains flashing images within the description in the final draft on youtube.

Thomas Wallbank 

Role: Director/Cameraman

Phone number: 07792226511

Email: thomas.wallbank93@gmail.com

Manoj Gohil

Role: Director/ Editor/ Actor: Killer

Email Address: manojgohil8@gmail.com

Phone number: 07985117311

ACTORS

Christopher Temple

Role: Actor- the last victim

Phone: 07825303512

Email: christophertemple@ymail.com

Priyank Thakker

Role- Penultimate victim

Phone Number: 07507414519

Dhru Rathod

Role: First victim

Phone Number: 07534178253

Unknown Digipak

Final Poster & CD covers & Lyric Book

Front Cover Artwork

CD

Poster

Back Cover

Lyric Book

Technical Analysis- MASSS - The catalyst (Linkin park DUBSTEP Remix)

I am analysing MASSS' music video of their remix of Linkin Park- The Catalyst

Cinematography

This music video is all done through POV style. It is filmed from the POV of the gun. The first shot is an establishing shot of the room the gun is in. In the second, it is filmed from a low-angle, looking up at the man holding the gun. All the shots are tracking shots, of either the protagonist walking, driving, or on a skateboard. These shots are very experimental as you're following the gun, rather than the man, which is like the gun is the protagonist. The tracking shots while in the care are from a low angle driving along the road passing other parked cars.

Mise-en-scene

it's set in a rural area, such as South/East London. This supplements the realism as there no costumes. There is a time lapse of the city from day to night, which shows the light of day then the darkness of the night. In the shot where the man is holding the gun up, the light flashes from black and white to blue.

Editing

The editing is very fast passed, especially when the bass drops. Also its twitchy, which flows with the beat of the song. They use fast cuts to cut into the next shop, rather than fades and other transitions. They sped up the camera work to allow more to happen in the video. 

Genre Research

Dubstep  is a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals"


The earliest dubstep releases date back to 1998 and were darker, more experimental, instrumental dub remixes of 2-step garage tracks.


Dubstep's rhythms are usually shuffled. It doesn't follow the common patterns in other styles of electronic dance music. It relies of longer percussion loops. Dubstep features the wobble bass.


2009-present is when dubstep has become mainstream, particularly in the UK. The US are fast becoming dubtep followers as well. 
It is compilation of many popular underground genres, such as garage musical contemporary rap, UK rock, electro and house. It takes into account various conventions of some of the best genres of music which enables Dubstep to become so versatile so that it can be incorporated with all most any type of music. This is one of the reasons as to why Dubstep has become popular amongst so many different social groups based on their musical preferences, people that are into heavy metal, electro, grime and house music which all greatly differentiate from one another, all have Dubstep as a common genre preference in their music choice. The relationship between the lyrics and music is different to other genres, not due to the music overpowering the lyrics, but the music having the same effect in the track as the lyrics would, meaning that people that love good music, listen to the lyrics for example the lyrics from Bob Dylan. But with dubstep, the music has meaning as well, as it makes you feel as if adrenaline is passing through you whilst you listen. 

Audience Research

I asked 10 people

How important is a music video for a song?
Very important- 5
Quite important- 2
important- 3
not important- 0

What genre of music do you listen to?
Rock-5
R&B-2
Hip-Hop-2
Classical-0
Country/Folk-0
Pop-1

What attracts you more to a music video?
Narrative-6
Animation-1
Special Effects- 2
Artist performing- 1

What gender are you?
Male- 7
Female- 3

What is your age?
12-16- 1
17-19- 6
20+- 3

What do you expect in a dubstep music video?
Special editing style- 6
Good narrative- 2
Humour- 2

Mood Board

Contact with the artist

I have not yet received an email back .

 I have also not received any reply from Doctor P.

Magazine Advert Poster

Album Artwork Choices

Shot List

Shot 1- Low angle shot of the group of teenagers shoes running 
Shot 2- long shot of the teenagers running past
Shot 3- Extreme long shot of the killer in the distance
Shot 4- POV eye-line match of teenagers seeing train station
Shot 5- Tracking shot of the boys running to catch the train
Shot 6- Low angle shot of the boys running down the stairs
Shot 7- Panning shot of the boys missing the LAST train.
Shot 8- Extreme close-up of cigarette and lighter in mouth, then fades
Shot 9- From the platform, long shot showing killer, then disappearing.
Shot 10- POV of boy downing a drink
Shot 11- Rewind effect to the beginning of the night 
Shot 12- Cut to dance floor silhouette
Shot 13- Panning close up of people dancing
Shot 14- Quick jump cut to close up of killer stringing the wire
Shot 15- Tilted shot from low to high angle of the side/back of killer
Shot 16- Extreme long shot of killer walking off
Shot 17- Long shot of teenagers coming out of club, walking to the pub
Shot 17- Medium shot of boys having drinks outside pub
Shot 18- Jump cut Medium close up of the back of the killer hiding
Shot 19- Panning of one boy walking to alleyway to urinate 
Shot 19- Jump cut of boy in corner urinating
Shot 20- Over shoulder shot of the killer approaching victim
Shot 21- POV shot of the killer strangling the boy
Shot 22- Cuts to the boys at the pub
Shot 23- Canted angle, low angle shot of the victim on the floor and killer taking the mask, clothes and taking his beer bottle
Shot 24- Low angle of killer taking boys shoes
Shot 25- Jump cut to killer putting on shoes
Shot 26- Panning from back of killer to front to show him wearing his mask
Shot 27- panning shot of killer walking towards the boys at table
Shot 28- All the boys leaving to go to the off licence
Shot 29- Panning shot of boys walking past alleyway
Shot 30- Eye-line match of one boy notices foot hanging out
Shot 31- Boy pulls out body to reveal his mate
Shot 32- Long shot of the rest of the group walking off
Shot 33- Close-up of boy shouting HELP!
Shot 34- Boys run over to body
Shot 35- Tilted low angle shot of the boys circling the body
Shot 36- Boys look up
Shot 37- over shoulder shot of the boys looking at the killer with the mask on
Shot 38- Medium close up of killer getting out wire
Shot 39- Boys run away
Shot 40- POV through killers mask showing boys running
Shot 41- (Quick, rapid jump cutting) Close up of shoes running, canted angle
Shot 42- Medium long shot Boys running whilst looking back in anguish
Shot 43- Whilst running, one boy looks back and stops to get phone out
Shot 44- Close up of boy looking at phone, then killer comes from behind and kills him
Shot 45- Medium shot of killer towering over the body
Shot 46- Killer steps into the dark
Shot 47- Teenagers running back looking for the other boy trying to phone him
Shot 48- Medium long shot of back of killer as a silhouette, looking down at traffic
Shot 49- cut back to the boys running along the alleyway to the train station (previous rewinded sequence is shown)
shot 50- Boys run back up the stairs (low angle shot)
shot 51- jump cut to the club everybody leaving (long shot)
shot 52- one boy stops to talk to someone asking for help...
shot 53 -other boy walks back into the dance floor POV shot of him in to fog and the light ...
shot 54 -POV shot of the boy getting punched by killer
shot 55- pitch black.
shot 56- long shot of dance floor full with fog... fog clears and killer is towering over the victims body..

Album Artwork/Digipak Analysis

Chase & Status- No More Idols



• The album art (front cover) is of a British bulldog, represents South london, England, where the duo are from, and where dubstep originated.
• The yellow, bold font contrasts from the black and white background, to make it eye catching. This adds the feeling of caution. 
• Bulldogs are seen as 'hard' dogs, which connotes the genre is a 'hard' and 'rough' genre. As it's dubstep which makes audience's go crazy.

• The tracklist/ back cover also has the colour theme of black and yellow.  To make it easy to read, and that the audience should handle with care.
• On the side, 'No more idols' and 'chase and status' are in yellow, which contrasts against the black, so from the side of the CD cover, it is still eye catching.

• The CD also has the black and yellow colour theme

• The inside image is of the duo, Chase and Status to show what they look like. They placed it where the CD will be placed.

Example- Playing in the shadows

• Example's artwork goes along with the title of his album (playing in the shadows) as one half of him is in the light, whilst the other is in a shadowy form. This also connotes he is good, but has a dark side to him.
• Black and white is his general colour theme. But to contrast, he has a yellow box around his name to make it attractive to the audience.

• His CD is mainly yellow with a black outline. The yellow part is the 'e' for Example, which is his logo.
• It has the album name on it in black contrasting against the yellow background.

• His logo is in white, contrasting with the black. 
• 'Playing in the shadows' is in yellow to stand out.
• His track list is not in the form they usually are. They are usually a list going down, but his is in a list going left to right. 
• Barcode at the bottom. 
• The side of the the CD cover is in yellow and black, so from the side it still catches your eye.

Last One Standing (Doctor P Remix) - Example LYRICS

We're on the run
And I'm about to lose it
She's like a gun
And she ain't afraid to use it

Come on, we'll catch our very last train
Light our very last flames
And we'll knock it all back
And forget our names
'Cause it's our last night
And it's one last fight
We're the last ones
The last ones standing [x5]

Come on, we'll catch our very last train
Light our very last flames
And we'll knock it all back
And forget our names
'Cause it's our last night
And it's one last fight
We're the last ones
The last ones standing [x3]

This ain't child's play like pass the parcel
Or build a castle, just a couple of rascals
Who go harder, live faster
Fight 'till the end like Jason's Argonauts
Uh, 'cause life's a carnival
There's no reason, motives marginal
Don't care if we're cold and starving
We'll still be laughing when

We're on the run
And I'm about to lose it
She's like a gun
And she ain't afraid to use it

Come on, we'll catch our very last train
Light our very last flames
And we'll knock it all back
And forget our names
'Cause it's our last night
And it's one last fight
We're the last ones
The last ones standing [x5]

Come on, we'll catch our very last train
Light our very last flames
And we'll knock it all back
And forget our names
'Cause it's our last night
And it's one last fight
We're the last ones
The last ones standing [x3]

Last night we both died a death
Just flowed 'till no cider left
Jumped out the wrong side of bed
Now another night of wrong lies ahead
To be a kid again, Nancy and Sid again
Need medicine, cut out the middle men
Run free, only way to get rid of them
Never gonna catch us

We're on the run
And I'm about to lose it
She's like a gun
And she ain't afraid to use it



LETS GO.. 

Andrew Godwin's theory on music videos

Borgore- Foes (16bit remix)

1. 1. Dubstep music videos are unique in their style, and do not take themselves too seriously.They usually have a narrative rather than people performing the music in them, which is unlike usual music videos for genres such as: Rock, Hip-hop, etc. The music focuses on the audience enjoying the music, therefore the video's have a narrative rather than the performer. 

2. They do not link the lyrics to the video exactly, they focus more on the visuals

3. The visuals go along with the bass of the song, they edit in time with the beat and make it more stylised rather than a band or artist just singing. They focus on fashion and outrageous clothing, such as gold shoes.

4. Most dubstep is created by one artist or a duo, and rarely have a production company. So they do not feel the need to put the artist in as the music is about big bass, not words or a singer, and is made for clubs/parties therefore rarely features the artist.

5. Some dubstep music videos do feature voyeuristic images, like the picture at the top, but not like gangster rap videos where the man has a lot of unclothed girls around/on him. The girls are more dominant and not all over a man. They feature a lot of weird and unique characters/ people.

Chris Cunningham- Music Video Music



Chris Cunningham

 Chris Cunningham is an English music video film director/auteur and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.


Style
 His style is art-house with a horror element, all his videos are very surreal. He has a knack for the extraordinary. For example in The Aphex Twins- Come To Daddy, he has little school girls, around the age of 8 running around then the camera shows all the girls having the same mans face, which messes with your mind. On the other hand


What influenced him?
In 'come to daddy' by the Aphex Twins, he features a bunch of school girls with the same MANS face. When asked "What made you come up with the idea?"

He replied "I remembered being chased through the woods by a nine-year- old child when i was about 16. I was on a pushbike and he had a hammer. It was humiliating and i was shitting it. At 16 you don't want to end up being pulverised by a nine- year- old in case of and girls watching! Also, Richard was using children's voices in his tracks at the time and using his face on all his covers. It was a combination of all that

Also in that music video, he used about 2 children, and the rest were all midget adults. "That's one of my favourite things about the video. Little hairy-armed kids"- Chris Cunningham.

( I found this in the DVD of 'the work of director Chris Cunningham)

What runs through all his videos?

In all of his videos surrealism runs through them. Also they are very enigmatic, as you never know what, and why things are heppening.

On the other hand he has made more aesthetically dynamic music videos, for example his video for Bjork's- all is full of love

which has an intertextual reference to i-Robot:

Other work

On the other hand, Chris Cunningham doesn't just do music videos, he also creates short films, commecials, and photography. Here is a video to his playsation advert:

Star Analysis- Example

Example is a Singer, songwriter, and rapper. 
Example released his own single "I Don't Want To" from his own label "All The Chats" in 2006, while persuing his ambition to be an editor at Royal Holloway University. 

Fashion/Visual Look
 His look is stylish street, usually jeans with a logoed top and colourful hoodie/jacket. His look is contempary. His look is very high profile look, compared to Lady gaga, he doesn't rely on his look to get him noticed.
 

Genre
 Electro house, Rap, Dubstep, Hip-Hop, Grime. He usually combines all those genres to create a new sound.

Media Representation
Example doesn't get in the tabloids as much as many other artists, but he has been contriversial on twitter usually having a strong opinion on other musicians, such as: He was celebrating his birthday when he jokingly tweeted, “29 is my real age by the way. My PR age is 24. Everyone has a different age for the media. Alexandra Burke is actually 41.” Alexandra did not take kindly to the tweet and sent a number of tweets to the rapper.

This caused Example to have a dig at the girls saying, “can we all just sit down together and just be friends. I'll write you some good songs.” Adding to Rochelle (The Saturdays), “my arena tour is next april, I need some miming dancers, you free?” Ouch!

Star Analysis 2-JUSTICE

Genre: French house, electro rock, nu-disco,funk, French pop


Justice are a French Electronic duo which has heavy metal influences. They combine cut-up bass lines with a compressed and distorted synth sound.